What you receive
A focused set of changes to your existing site, with a list of pages, sections and checks included in the quote.
Website upgrades
You don’t always need another website.
If the current site has a useful foundation, we improve it. That can mean sharper messaging, better mobile UX, faster pages, stronger search structure or a cleaner route to enquiry and purchase.
Discuss your project ↗The practical detailsKnow what you’re
Know what you’re
getting into.
A useful project starts with a clear scope, fee and delivery date.
Investment
A written quote based on the agreed scope. Content, migration, integrations and review rounds affect the fee. Recurring platform and software costs are listed separately.
Delivery
First check what is editable and worth keeping. A single page update is scoped separately from a larger redesign or migration.
What I need from you
Your current website, platform access, the main customer problem and any brand or content changes.
An example of the work
Rewrite and restructure an enquiry page, improve its mobile layout and test the route to a successful submission.
Handover and support
The proposal confirms access, ownership, licences, documentation and any included support. Additional changes and ongoing care are agreed separately.
Try the improvementA small change.
A small change.
A much clearer journey.
Three interactive examples of the work. These are sample scenarios, using demonstration data.
BOILER REPAIRS / YOUR LOCAL AREA
Boiler stopped working? Let’s get it sorted.
Tell us what has happened and where you are. We’ll confirm availability and explain the next step before you book.
Clear service · Clear area · Clear next stepThe principle
Keep what works. Fix what holds growth back.
A full rebuild is expensive, disruptive and sometimes unnecessary. We audit the current experience, identify the highest-value changes and work from evidence rather than instinct.
What this needs to achieve
01
Improve mobile usability
02
Clarify positioning and calls to action
03
Reduce avoidable speed issues
04
Repair technical and on-page SEO
05
Strengthen forms and conversion paths
06
Connect analytics, CRM and follow-up
The work
Connected from the first decision to the final handover.
AI website optimisation
Take a generated starting point and add the strategy, hierarchy and technical discipline it is missing.
Platform improvement
Focused work across Wix, Shopify, WordPress, Squarespace and custom builds.
Conversion refinement
Restructure pages, messages, proof, forms and checkout journeys around real decisions.
Technical cleanup
Performance, accessibility, tracking, schema and search foundations.
Useful questions
Before we begin.
01Will you tell us if a rebuild is genuinely needed?+
Yes. If the existing foundation creates more risk and cost than it saves, we will explain why. The recommendation is based on the business case, not a preference for bigger projects.
02Can you improve an AI-generated website?+
Yes. AI can create a useful first draft. We add research, strategic decisions, technical quality and a joined-up commercial journey.
WIDELINE / Digital Growth & Systems Studio