Evidence review
Website, search, analytics, journeys, technology and the business context around them.
WIDELINE Digital Growth Audit
Find the gaps before funding the fixes.
A structured review of the website, acquisition, conversion, customer journey and systems, ending with a roadmap ordered by value and urgency.
Discuss your project ↗The principle
A prioritised roadmap, not a longer to-do list.
The audit creates a shared view of what is happening now, why it matters and what should happen next. It is designed as a sensible gateway to a larger improvement programme, whether WIDELINE delivers that work or not.
What this needs to achieve
01
See the whole digital system clearly
02
Separate symptoms from causes
03
Identify high-impact quick wins
04
Expose technical and tracking gaps
05
Find missed automation opportunities
06
Sequence investment more confidently
The work
Connected from the first decision to the final handover.
System diagnosis
A joined-up assessment across positioning, experience, acquisition, conversion and operations.
Priority model
Findings ordered by likely value, urgency, confidence, dependency and effort.
Action roadmap
Clear recommendations for now, next and later, written for decision-makers and delivery teams.
The connected view
Your business sits at the centre of the system.
The work changes by project. The need to connect discovery, experience, conversion, operations and retention does not.
YOUR
BUSINESS
BUSINESS
DiscoveryGoogleContent
ExperienceWebsiteLanding pages
ConversionFormsSales
OperationsCRMAutomation
RetentionEmailCustomers
Useful questions
Before we begin.
01Is the audit only for websites?+
No. The website is one part. The audit can include how demand is created, how leads are handled, how data moves and where useful automation may fit.
02Do we have to use WIDELINE for the implementation?+
No. The roadmap should be useful on its own. WIDELINE can deliver it, work alongside your team or help you brief another supplier.
WIDELINE / Digital Growth & Systems Studio