What you receive
A written review of the agreed pages and journeys, with annotated findings, limitations and a prioritised roadmap.
WIDELINE Digital Growth Audit
Find the gaps before funding the fixes.
A structured review of the website, acquisition, conversion, customer journey and systems, ending with a roadmap ordered by value and urgency.
Discuss your project ↗The practical detailsKnow what you’re
Know what you’re
getting into.
A useful project starts with a clear scope, fee and delivery date.
Investment
A written quote based on the agreed scope. Content, migration, integrations and review rounds affect the fee. Recurring platform and software costs are listed separately.
Delivery
The review window and delivery date are confirmed after the number of pages and required access are agreed.
What I need from you
Your website, business goal, main concern and any available analytics. A public-page review can be scoped without account access.
An example of the work
A finding shows the observation, evidence, likely impact, recommendation, priority and how to verify the improvement.
Handover and support
The proposal confirms access, ownership, licences, documentation and any included support. Additional changes and ongoing care are agreed separately.
Inside a Digital Growth AuditSee the issue.
See the issue.
Understand the next move.
An example of how a finding is presented. Your audit is scoped around your own site and business.
ILLUSTRATIVE AUDIT EXTRACT / 01Make the first enquiry easier.
OBSERVATION
A sample enquiry form asks for nine required answers before the visitor has seen pricing or deliverables.
WHY IT MATTERSSomeone with a simple question may not have enough information to complete a detailed brief.
RECOMMENDATIONStart with name, email and a short description. Keep website, budget and the detailed brief optional.
HOW TO CHECK ITTest successful submission and delivery. With appropriate consent, compare form starts, completions and the usefulness of enquiries.
The review
Agree which public pages, customer journeys, search signals and handovers are included. Analytics and account-based findings depend on access.
What you receive
Annotated observations, evidence and limitations, prioritised actions and a suggested delivery sequence. Confirmed findings are separated from questions to investigate.
What comes next
Keep the roadmap, brief another supplier or ask me to quote the implementation. Changes to the site are scoped separately.
The principle
A prioritised roadmap, not a longer to-do list.
The audit creates a shared view of what is happening now, why it matters and what should happen next. It is designed as a sensible gateway to a larger improvement programme, whether WIDELINE delivers that work or not.
What this needs to achieve
01
See the whole digital system clearly
02
Separate symptoms from causes
03
Identify high-impact quick wins
04
Expose technical and tracking gaps
05
Find missed automation opportunities
06
Sequence investment more confidently
The work
Connected from the first decision to the final handover.
Evidence review
Website, search, analytics, journeys, technology and the business context around them.
System diagnosis
A joined-up assessment across positioning, experience, acquisition, conversion and operations.
Priority model
Findings ordered by likely value, urgency, confidence, dependency and effort.
Action roadmap
Clear recommendations for now, next and later, written for decision-makers and delivery teams.
Useful questions
Before we begin.
01Is the audit only for websites?+
No. The website is one part. The audit can include how demand is created, how leads are handled, how data moves and where useful automation may fit.
02Do we have to use WIDELINE for the implementation?+
No. The roadmap should be useful on its own. WIDELINE can deliver it, work alongside your team or help you brief another supplier.
WIDELINE / Digital Growth & Systems Studio