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W/WIDELINE®
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01Growth Score↗02Services↗03Website upgrades↗04Digital growth audit↗05Approach↗06Insights↗07Contact↗

Digital growth and connected business systems for ambitious UK businesses.

Privacy

Clear data. Clear purpose.

WIDELINE collects only the information needed to deliver Growth Score results, understand website use and respond to genuine project enquiries.

01

Project enquiries and bookings

Information submitted through the project form or consultation booking flow is stored securely so WIDELINE can assess and respond to the request. This includes the contact and business details you provide, the selected service, objectives, budget, timeline and confirmed consultation slot.

02

Guided adviser journeys

The WIDELINE guided adviser uses fixed questions and recommendations rather than artificial intelligence. Selected answers are stored with a pseudonymous journey identifier so WIDELINE can understand the request and continue a genuine consultation enquiry. No answers are sent to OpenAI or another AI provider.

03

First-party analytics

Analytics run only after a visitor chooses “Allow analytics”. WIDELINE records page paths, journey events, general referral category, screen size and pseudonymous visitor and session identifiers. It does not use advertising trackers or store IP addresses in the analytics record.

04

Your choice

You can choose “Essential only” and the website will continue to work without analytics. Your choice is stored on your device. Clearing browser storage resets that choice. The guided adviser remains available because its journey identifier is essential to the service, not advertising analytics.

05

Purpose and access

Enquiry, booking, guided-journey and consented analytics information is used to operate WIDELINE, improve the website and follow up genuine project requests. Business data, booked calls and guided answers are visible only inside the protected WIDELINE control room.

06

Email delivery

When you submit an enquiry or book a consultation, the details you provide are also passed to FormSubmit so an immediate alert can reach the WIDELINE business inbox. FormSubmit may retain submissions for up to 30 days for delivery and recovery.

07

Growth Score assessments

Your answers are calculated in the website to create an immediate score and priority plan. If you unlock the full result, the answers, score, contact details and priority gaps are saved with your enquiry and used to deliver the result and support a relevant response. They are not added to a general mailing list.

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Measurement, with permission.

WIDELINE uses privacy-conscious first-party analytics to understand which pages help. No advertising trackers. Read the privacy note.