WIDELINE insights

Useful answers. Better decisions.

Practical reading for choosing, improving and running your website. Start with the question on your mind.

Should you upgrade your website or rebuild it?

Start with the problem you need to solve. The age of a website alone is not a good reason to replace it.

A useful audit helps you make decisions. A long list of general tips is not enough.

Getting a first version online is useful. The next task is checking that a real customer can understand it and complete the important action.

Customers need more than a product image and an add-to-cart button. They need enough detail to decide whether it is right for them.

Automation becomes useful when it supports a clear process. Start by following one enquiry through the business.