Journey analysis
Map key entry points, decisions, exits and the practical reasons people may stop.
Conversion optimisation
More traffic is useless if it doesn’t convert.
We identify why visitors hesitate, abandon or choose not to act, then improve the journey with clearer evidence, messaging and interaction.
Discuss your project ↗The principle
Conversion is the result of many small decisions.
A button colour is rarely the whole story. We look at intent, relevance, speed, clarity, proof, risk, form effort, checkout friction and follow-up. Then we prioritise changes that can be measured responsibly.
What this needs to achieve
01
Understand where journeys break
02
Improve landing page relevance
03
Reduce form and checkout friction
04
Make offers and next steps clearer
05
Strengthen useful trust signals
06
Create a sensible testing plan
The work
Connected from the first decision to the final handover.
Experience changes
Improve structure, copy, calls to action, forms, proof and responsive behaviour.
Measurement design
Define meaningful events and remove gaps in the data needed to judge change.
Testing roadmap
Prioritised hypotheses based on impact, confidence and implementation effort.
Useful questions
Before we begin.
01Do we need huge traffic to benefit?+
Not always. High-volume testing needs sufficient data, but heuristic, qualitative and journey improvements can still remove obvious friction for smaller sites.
02Can you optimise a Shopify checkout journey?+
Yes. Work can cover merchandising, product pages, cart, checkout, bundles, upsells, email and post-purchase retention within platform constraints.
WIDELINE / Digital Growth & Systems Studio