Store architecture
Navigation, collections, filters and internal routes that match how people actually shop.
Shopify growth
A better store is more than a better theme.
Improve discovery, product decisions, merchandising, checkout and retention across the complete Shopify customer journey.
Discuss your project ↗The principle
Commerce performance is a complete journey.
Customers arrive with different intent and questions. We connect acquisition, collection structure, product detail, trust, cart, checkout and post-purchase retention instead of treating each page in isolation.
What this needs to achieve
01
Make products easier to discover
02
Improve collection and product UX
03
Clarify value and buying decisions
04
Reduce avoidable cart friction
05
Strengthen organic product visibility
06
Connect email and retention journeys
The work
Connected from the first decision to the final handover.
Product experience
Content hierarchy, media, options, proof, delivery detail and useful cross-selling.
Conversion
Cart, checkout readiness, bundles, upsells and measurement without unnecessary app bloat.
Retention
Email, post-purchase touchpoints and useful reasons for customers to return.
Useful questions
Before we begin.
01Can you improve our existing Shopify store?+
Yes. Most Shopify work does not need to start with a completely new theme. We can audit and improve the current store first.
02Will you add lots of apps?+
No. Every app adds cost, complexity and often performance risk. We use them when the business case is clear.
WIDELINE / Digital Growth & Systems Studio